MAROKO133 Hot ai: Listen Labs raises $69M after viral billboard hiring stunt to scale AI c

📌 MAROKO133 Hot ai: Listen Labs raises $69M after viral billboard hiring stunt to

Alfred Wahlforss was running out of options. His startup, Listen Labs, needed to hire over 100 engineers, but competing against Mark Zuckerberg's $100 million offers seemed impossible. So he spent $5,000 — a fifth of his marketing budget — on a billboard in San Francisco displaying what looked like gibberish: five strings of random numbers.

The numbers were actually AI tokens. Decoded, they led to a coding challenge: build an algorithm to act as a digital bouncer at Berghain, the Berlin nightclub famous for rejecting nearly everyone at the door. Within days, thousands attempted the puzzle. 430 cracked it. Some got hired. The winner flew to Berlin, all expenses paid.

That unconventional approach has now attracted $69 million in Series B funding, led by Ribbit Capital with participation from Evantic and existing investors Sequoia Capital, Conviction, and Pear VC. The round values Listen Labs at $500 million and brings its total capital to $100 million. In nine months since launch, the company has grown annualized revenue by 15x to eight figures and conducted over one million AI-powered interviews.

"When you obsess over customers, everything else follows," Wahlforss said in an interview with VentureBeat. "Teams that use Listen bring the customer into every decision, from marketing to product, and when the customer is delighted, everyone is."

Why traditional market research is broken, and what Listen Labs is building to fix it

Listen's AI researcher finds participants, conducts in-depth interviews, and delivers actionable insights in hours, not weeks. The platform replaces the traditional choice between quantitative surveys — which provide statistical precision but miss nuance—and qualitative interviews, which deliver depth but cannot scale.

Wahlforss explained the limitation of existing approaches: "Essentially surveys give you false precision because people end up answering the same question… You can't get the outliers. People are actually not honest on surveys." The alternative, one-on-one human interviews, "gives you a lot of depth. You can ask follow up questions. You can kind of double check if they actually know what they're talking about. And the problem is you can't scale that."

The platform works in four steps: users create a study with AI assistance, Listen recruits participants from its global network of 30 million people, an AI moderator conducts in-depth interviews with follow-up questions, and results are packaged into executive-ready reports including key themes, highlight reels, and slide decks.

What distinguishes Listen's approach is its use of open-ended video conversations rather than multiple-choice forms. "In a survey, you can kind of guess what you should answer, and you have four options," Wahlforss said. "Oh, they probably want me to buy high income. Let me click on that button versus an open ended response. It just generates much more honesty."

The dirty secret of the $140 billion market research industry: rampant fraud

Listen finds and qualifies the right participants in its global network of 30 million people. But building that panel required confronting what Wahlforss called "one of the most shocking things that we've learned when we entered this industry"—rampant fraud.

"Essentially, there's a financial transaction involved, which means there will be bad players," he explained. "We actually had some of the largest companies, some of them have billions in revenue, send us people who claim to be kind of enterprise buyers to our platform and our system immediately detected, like, fraud, fraud, fraud, fraud, fraud."

The company built what it calls a "quality guard" that cross-references LinkedIn profiles with video responses to verify identity, checks consistency across how participants answer questions, and flags suspicious patterns. The result, according to Wahlforss: "People talk three times more. They're much more honest when they talk about sensitive topics like politics and mental health."

Emeritus, an online education company that uses Listen, reported that approximately 20% of survey responses previously fell into the fraudulent or low-quality category. With Listen, they reduced this to almost zero. "We did not have to replace any responses because of fraud or gibberish information," said Gabrielli Tiburi, Assistant Manager of Customer Insights at Emeritus.

How Microsoft, Sweetgreen, and Chubbies are using AI interviews to build better products

The speed advantage has proven central to Listen's pitch. Traditional customer research at Microsoft could take four to six weeks to generate insights. "By the time we get to them, either the decision has been made or we lose out on the opportunity to actually influence it," said Romani Patel, Senior Research Manager at Microsoft.

With Listen, Microsoft can now get insights in days, and in many cases, within hours.

The platform has already powered several high-profile initiatives. Microsoft used Listen Labs to collect global customer stories for its 50th anniversary celebration. "We wanted users to share how Copilot is empowering them to bring their best self forward," Patel said, "and we were able to collect those user video stories within a day." Traditionally, that kind of work would have taken six to eight weeks.

Simple Modern, an Oklahoma-based drinkware company, used Listen to test a new product concept. The process took about an hour to write questions, an hour to launch the study, and 2.5 hours to receive feedback from 120 people across the country. "We went from 'Should we even have this product?' to 'How should we launch it?'" said Chris Hoyle, the company's Chief Marketing Officer.

Chubbies, the shorts brand, achieved a 24x increase in youth research participation—growing from 5 to 120 participants — by using Listen to overcome the scheduling challenges of traditional focus groups with children. "There's school, sports, dinner, and homework," explained Lauren Neville, Director of Insights and Innovation. "I had to find a way to hear from them that fit into their schedules."

The company also discovered product issues through AI interviews that might have gone undetected otherwise. Wahlforss described how the AI "through conversations, realized there were like issues with the the kids short line, and decided to, like, interview hundreds of kids. And I understand that there were issues in the liner of the shorts and that they were, like, scratchy, quote, unquote, according to the people interviewed." The redesigned product became "a blockbuster hit."

The Jevons paradox explains why cheaper research creates more demand, not less

Listen Labs is entering a massive but fragmented market. Wahlforss cited research from Andreessen Horowitz estimating the market research ind…

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🔗 Sumber: venturebeat.com

📌 MAROKO133 Update ai: Anthropic launches Cowork, a Claude Desktop agent that work

Anthropic released Cowork on Monday, a new AI agent capability that extends the power of its wildly successful Claude Code tool to non-technical users — and according to company insiders, the team built the entire feature in approximately a week and a half, largely using Claude Code itself.

The launch marks a major inflection point in the race to deliver practical AI agents to mainstream users, positioning Anthropic to compete not just with OpenAI and Google in conversational AI, but with Microsoft's Copilot in the burgeoning market for AI-powered productivity tools.

"Cowork lets you complete non-technical tasks much like how developers use Claude Code," the company announced via its official Claude account on X. The feature arrives as a research preview available exclusively to Claude Max subscribers — Anthropic's power-user tier priced between $100 and $200 per month — through the macOS desktop application.

For the past year, the industry narrative has focused on large language models that can write poetry or debug code. With Cowork, Anthropic is betting that the real enterprise value lies in an AI that can open a folder, read a messy pile of receipts, and generate a structured expense report without human hand-holding.

How developers using a coding tool for vacation research inspired Anthropic's latest product

The genesis of Cowork lies in Anthropic's recent success with the developer community. In late 2024, the company released Claude Code, a terminal-based tool that allowed software engineers to automate rote programming tasks. The tool was a hit, but Anthropic noticed a peculiar trend: users were forcing the coding tool to perform non-coding labor.

According to Boris Cherny, an engineer at Anthropic, the company observed users deploying the developer tool for an unexpectedly diverse array of tasks.

"Since we launched Claude Code, we saw people using it for all sorts of non-coding work: doing vacation research, building slide decks, cleaning up your email, cancelling subscriptions, recovering wedding photos from a hard drive, monitoring plant growth, controlling your oven," Cherny wrote on X. "These use cases are diverse and surprising — the reason is that the underlying Claude Agent is the best agent, and Opus 4.5 is the best model."

Recognizing this shadow usage, Anthropic effectively stripped the command-line complexity from their developer tool to create a consumer-friendly interface. In its blog post announcing the feature, Anthropic explained that developers "quickly began using it for almost everything else," which "prompted us to build Cowork: a simpler way for anyone — not just developers — to work with Claude in the very same way."

Inside the folder-based architecture that lets Claude read, edit, and create files on your computer

Unlike a standard chat interface where a user pastes text for analysis, Cowork requires a different level of trust and access. Users designate a specific folder on their local machine that Claude can access. Within that sandbox, the AI agent can read existing files, modify them, or create entirely new ones.

Anthropic offers several illustrative examples: reorganizing a cluttered downloads folder by sorting and intelligently renaming each file, generating a spreadsheet of expenses from a collection of receipt screenshots, or drafting a report from scattered notes across multiple documents.

"In Cowork, you give Claude access to a folder on your computer. Claude can then read, edit, or create files in that folder," the company explained on X. "Try it to create a spreadsheet from a pile of screenshots, or produce a first draft from scattered notes."

The architecture relies on what is known as an "agentic loop." When a user assigns a task, the AI does not merely generate a text response. Instead, it formulates a plan, executes steps in parallel, checks its own work, and asks for clarification if it hits a roadblock. Users can queue multiple tasks and let Claude process them simultaneously — a workflow Anthropic describes as feeling "much less like a back-and-forth and much more like leaving messages for a coworker."

The system is built on Anthropic's Claude Agent SDK, meaning it shares the same underlying architecture as Claude Code. Anthropic notes that Cowork "can take on many of the same tasks that Claude Code can handle, but in a more approachable form for non-coding tasks."

The recursive loop where AI builds AI: Claude Code reportedly wrote much of Claude Cowork

Perhaps the most remarkable detail surrounding Cowork's launch is the speed at which the tool was reportedly built — highlighting a recursive feedback loop where AI tools are being used to build better AI tools.

During a livestream hosted by Dan Shipper, Felix Rieseberg, an Anthropic employee, confirmed that the team built Cowork in approximately a week and a half.

Alex Volkov, who covers AI developments, expressed surprise at the timeline: "Holy shit Anthropic built 'Cowork' in the last… week and a half?!"

This prompted immediate speculation about how much of Cowork was itself built by Claude Code. Simon Smith, EVP of Generative AI at Klick Health, put it bluntly on X: "Claude Code wrote all of Claude Cowork. Can we all agree that we're in at least somewhat of a recursive improvement loop here?"

The implication is profound: Anthropic's AI coding agent may have substantially contributed to building its own non-technical sibling product. If true, this is one of the most visible examples yet of AI systems being used to accelerate their own development and expansion — a strategy that could widen the gap between AI labs that successfully deploy their own agents internally and those that do not.

Connectors, browser automation, and skills extend Cowork's reach beyond the local file system

Cowork doesn't operate in isolation. The feature integrates with Anthropic's existing ecosystem of connectors — tools that link Claude to external information sources and services such as Asana, Notion, PayPal, and other supported partners. Users who have configured these connections in the standard Claude interface can leverage them within Cowork sessions.

Additionally, Cowork can pair with Claude in Chrome, Anthropic's browser…

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🔗 Sumber: venturebeat.com