MAROKO133 Update ai: Listen Labs raises $69M after viral billboard hiring stunt to scale A

📌 MAROKO133 Update ai: Listen Labs raises $69M after viral billboard hiring stunt

Alfred Wahlforss was running out of options. His startup, Listen Labs, needed to hire over 100 engineers, but competing against Mark Zuckerberg's $100 million offers seemed impossible. So he spent $5,000 — a fifth of his marketing budget — on a billboard in San Francisco displaying what looked like gibberish: five strings of random numbers.

The numbers were actually AI tokens. Decoded, they led to a coding challenge: build an algorithm to act as a digital bouncer at Berghain, the Berlin nightclub famous for rejecting nearly everyone at the door. Within days, thousands attempted the puzzle. 430 cracked it. Some got hired. The winner flew to Berlin, all expenses paid.

That unconventional approach has now attracted $69 million in Series B funding, led by Ribbit Capital with participation from Evantic and existing investors Sequoia Capital, Conviction, and Pear VC. The round values Listen Labs at $500 million and brings its total capital to $100 million. In nine months since launch, the company has grown annualized revenue by 15x to eight figures and conducted over one million AI-powered interviews.

"When you obsess over customers, everything else follows," Wahlforss said in an interview with VentureBeat. "Teams that use Listen bring the customer into every decision, from marketing to product, and when the customer is delighted, everyone is."

Why traditional market research is broken, and what Listen Labs is building to fix it

Listen's AI researcher finds participants, conducts in-depth interviews, and delivers actionable insights in hours, not weeks. The platform replaces the traditional choice between quantitative surveys — which provide statistical precision but miss nuance—and qualitative interviews, which deliver depth but cannot scale.

Wahlforss explained the limitation of existing approaches: "Essentially surveys give you false precision because people end up answering the same question… You can't get the outliers. People are actually not honest on surveys." The alternative, one-on-one human interviews, "gives you a lot of depth. You can ask follow up questions. You can kind of double check if they actually know what they're talking about. And the problem is you can't scale that."

The platform works in four steps: users create a study with AI assistance, Listen recruits participants from its global network of 30 million people, an AI moderator conducts in-depth interviews with follow-up questions, and results are packaged into executive-ready reports including key themes, highlight reels, and slide decks.

What distinguishes Listen's approach is its use of open-ended video conversations rather than multiple-choice forms. "In a survey, you can kind of guess what you should answer, and you have four options," Wahlforss said. "Oh, they probably want me to buy high income. Let me click on that button versus an open ended response. It just generates much more honesty."

The dirty secret of the $140 billion market research industry: rampant fraud

Listen finds and qualifies the right participants in its global network of 30 million people. But building that panel required confronting what Wahlforss called "one of the most shocking things that we've learned when we entered this industry"—rampant fraud.

"Essentially, there's a financial transaction involved, which means there will be bad players," he explained. "We actually had some of the largest companies, some of them have billions in revenue, send us people who claim to be kind of enterprise buyers to our platform and our system immediately detected, like, fraud, fraud, fraud, fraud, fraud."

The company built what it calls a "quality guard" that cross-references LinkedIn profiles with video responses to verify identity, checks consistency across how participants answer questions, and flags suspicious patterns. The result, according to Wahlforss: "People talk three times more. They're much more honest when they talk about sensitive topics like politics and mental health."

Emeritus, an online education company that uses Listen, reported that approximately 20% of survey responses previously fell into the fraudulent or low-quality category. With Listen, they reduced this to almost zero. "We did not have to replace any responses because of fraud or gibberish information," said Gabrielli Tiburi, Assistant Manager of Customer Insights at Emeritus.

How Microsoft, Sweetgreen, and Chubbies are using AI interviews to build better products

The speed advantage has proven central to Listen's pitch. Traditional customer research at Microsoft could take four to six weeks to generate insights. "By the time we get to them, either the decision has been made or we lose out on the opportunity to actually influence it," said Romani Patel, Senior Research Manager at Microsoft.

With Listen, Microsoft can now get insights in days, and in many cases, within hours.

The platform has already powered several high-profile initiatives. Microsoft used Listen Labs to collect global customer stories for its 50th anniversary celebration. "We wanted users to share how Copilot is empowering them to bring their best self forward," Patel said, "and we were able to collect those user video stories within a day." Traditionally, that kind of work would have taken six to eight weeks.

Simple Modern, an Oklahoma-based drinkware company, used Listen to test a new product concept. The process took about an hour to write questions, an hour to launch the study, and 2.5 hours to receive feedback from 120 people across the country. "We went from 'Should we even have this product?' to 'How should we launch it?'" said Chris Hoyle, the company's Chief Marketing Officer.

Chubbies, the shorts brand, achieved a 24x increase in youth research participation—growing from 5 to 120 participants — by using Listen to overcome the scheduling challenges of traditional focus groups with children. "There's school, sports, dinner, and homework," explained Lauren Neville, Director of Insights and Innovation. "I had to find a way to hear from them that fit into their schedules."

The company also discovered product issues through AI interviews that might have gone undetected otherwise. Wahlforss described how the AI "through conversations, realized there were like issues with the the kids short line, and decided to, like, interview hundreds of kids. And I understand that there were issues in the liner of the shorts and that they were, like, scratchy, quote, unquote, according to the people interviewed." The redesigned product became "a blockbuster hit."

The Jevons paradox explains why cheaper research creates more demand, not less

Listen Labs is entering a massive but fragmented market. Wahlforss cited research from Andreessen Horowitz estimating the market research ind…

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🔗 Sumber: venturebeat.com

📌 MAROKO133 Update ai: Claude Code costs up to $200 a month. Goose does the same t

The artificial intelligence coding revolution comes with a catch: it's expensive.

Claude Code, Anthropic's terminal-based AI agent that can write, debug, and deploy code autonomously, has captured the imagination of software developers worldwide. But its pricing — ranging from $20 to $200 per month depending on usage — has sparked a growing rebellion among the very programmers it aims to serve.

Now, a free alternative is gaining traction. Goose, an open-source AI agent developed by Block (the financial technology company formerly known as Square), offers nearly identical functionality to Claude Code but runs entirely on a user's local machine. No subscription fees. No cloud dependency. No rate limits that reset every five hours.

"Your data stays with you, period," said Parth Sareen, a software engineer who demonstrated the tool during a recent livestream. The comment captures the core appeal: Goose gives developers complete control over their AI-powered workflow, including the ability to work offline — even on an airplane.

The project has exploded in popularity. Goose now boasts more than 26,100 stars on GitHub, the code-sharing platform, with 362 contributors and 102 releases since its launch. The latest version, 1.20.1, shipped on January 19, 2026, reflecting a development pace that rivals commercial products.

For developers frustrated by Claude Code's pricing structure and usage caps, Goose represents something increasingly rare in the AI industry: a genuinely free, no-strings-attached option for serious work.

Anthropic's new rate limits spark a developer revolt

To understand why Goose matters, you need to understand the Claude Code pricing controversy.

Anthropic, the San Francisco artificial intelligence company founded by former OpenAI executives, offers Claude Code as part of its subscription tiers. The free plan provides no access whatsoever. The Pro plan, at $17 per month with annual billing (or $20 monthly), limits users to just 10 to 40 prompts every five hours — a constraint that serious developers exhaust within minutes of intensive work.

The Max plans, at $100 and $200 per month, offer more headroom: 50 to 200 prompts and 200 to 800 prompts respectively, plus access to Anthropic's most powerful model, Claude 4.5 Opus. But even these premium tiers come with restrictions that have inflamed the developer community.

In late July, Anthropic announced new weekly rate limits. Under the system, Pro users receive 40 to 80 hours of Sonnet 4 usage per week. Max users at the $200 tier get 240 to 480 hours of Sonnet 4, plus 24 to 40 hours of Opus 4. Nearly five months later, the frustration has not subsided.

The problem? Those "hours" are not actual hours. They represent token-based limits that vary wildly depending on codebase size, conversation length, and the complexity of the code being processed. Independent analysis suggests the actual per-session limits translate to roughly 44,000 tokens for Pro users and 220,000 tokens for the $200 Max plan.

"It's confusing and vague," one developer wrote in a widely shared analysis. "When they say '24-40 hours of Opus 4,' that doesn't really tell you anything useful about what you're actually getting."

The backlash on Reddit and developer forums has been fierce. Some users report hitting their daily limits within 30 minutes of intensive coding. Others have canceled their subscriptions entirely, calling the new restrictions "a joke" and "unusable for real work."

Anthropic has defended the changes, stating that the limits affect fewer than five percent of users and target people running Claude Code "continuously in the background, 24/7." But the company has not clarified whether that figure refers to five percent of Max subscribers or five percent of all users — a distinction that matters enormously.

How Block built a free AI coding agent that works offline

Goose takes a radically different approach to the same problem.

Built by Block, the payments company led by Jack Dorsey, Goose is what engineers call an "on-machine AI agent." Unlike Claude Code, which sends your queries to Anthropic's servers for processing, Goose can run entirely on your local computer using open-source language models that you download and control yourself.

The project's documentation describes it as going "beyond code suggestions" to "install, execute, edit, and test with any LLM." That last phrase — "any LLM" — is the key differentiator. Goose is model-agnostic by design.

You can connect Goose to Anthropic's Claude models if you have API access. You can use OpenAI's GPT-5 or Google's Gemini. You can route it through services like Groq or OpenRouter. Or — and this is where things get interesting — you can run it entirely locally using tools like Ollama, which let you download and execute open-source models on your own hardware.

The practical implications are significant. With a local setup, there are no subscription fees, no usage caps, no rate limits, and no concerns about your code being sent to external servers. Your conversations with the AI never leave your machine.

"I use Ollama all the time on planes — it's a lot of fun!" Sareen noted during a demonstration, highlighting how local models free developers from the constraints of internet connectivity.

What Goose can do that traditional code assistants can't

Goose operates as a command-line tool or desktop application that can autonomously perform complex development tasks. It can build entire projects from scratch, write and execute code, debug failures, orchestrate workflows across multiple files, and interact with external APIs — all without constant human oversight.

The architecture relies on what the AI industry calls "tool calling" or "<a href="https://platform.openai…

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🔗 Sumber: venturebeat.com