MAROKO133 Breaking ai: Capturing the trillion dollar opportunity with autonomous professio

📌 MAROKO133 Breaking ai: Capturing the trillion dollar opportunity with autonomous

Presented by Certinia

Every professional services leader knows the feeling: a pipeline full of promising deals, but a bench that’s already stretched thin.

That’s because growth has always been tied to a finite supply of consultants with finite availability to work on projects. Even with strong market demand, most firms only capture 10-20% of their potential pipeline because they simply can’t staff the work fast enough. Professional Services Automation (PSA) software emerged to help optimize operations, but the core model has remained the same.

Thankfully, that limitation is about to change. The proliferation of AI agents is sparking a new model — Autonomous PSA — blending human expertise with a digital workforce, all managed by a central orchestration engine. The result is a system that allows firms to capture 70-90% of demand instead of leaving it on the table.

Why professional services has the biggest transformation opportunity with agentic AI

Many industries will be transformed by AI agents, but perhaps none more than professional services. Understanding why requires us to explore the difference between current-state automation and future-state autonomy.

Traditional automation follows pre-set rules: When X happens, do Y. It's a logical workflow. Autonomy, on the other hand, is goal-oriented: The goal is Z. Analyze the data, select and deploy the best resources, and execute the necessary steps to achieve Z. It’s the difference between executing a workflow, and executing a full-on strategy.

This distinction is key because the core operation of a professional services business is a complex strategy. Unlike a sales team managing a linear pipeline or a support team clearing a reactive queue, a services firm is constantly solving a multi-dimensional problem. The "product" isn't a license or a physical item; it's the expertise of its people, working on a diverse set of tasks, typically delivered over discrete units of time.

That means the business model of a services organization contains layers of operational complexity that product-based businesses inherently get to avoid. The manual effort and guesswork involved often lead to conservative bidding on new business, underutilized experts, and reactive staffing that can put project margins and timelines at risk. Added up, this complexity represents a trillion-dollar opportunity cost for the global services economy.

The orchestration engine that makes autonomous PSA possible

“Autonomous PSA” describes an intelligent system designed to manage and orchestrate a blended team of human experts and their AI agent counterparts. It works by integrating a digital workforce of AI agents directly into your service delivery operations, providing a nearly limitless supply of labor for repeatable tasks, all governed by a single engine. It's a fundamental shift from a model constrained by human supply to one amplified by digital scale.

There is one enterprise software ecosystem uniquely positioned to make Autonomous PSA possible: Salesforce. Autonomous PSA emerges from the combination of three of its core technologies:

The Salesforce platform as the foundation: Everything will start with a single source of truth. The Salesforce platform provides the unified data fabric for every aspect of the customer relationship. This foundation extends across the entire platform, giving the autonomous engine the complete data context it needs to function.

Agentforce as the AI engine: Agentforce represents the industry’s most secure, trusted layer for building and deploying AI agents that provide digital labor. It gives organizations the power to execute complex tasks at scale, transforming AI capabilities from concept to a tangible part of the future resource pool.

Salesforce-native Professional Services Automation software as the orchestration brain: The data foundation and AI engine need a command center. A Salesforce-native solution for Professional Services Automation like Certinia acts as the orchestration brain that defines the goals, rules, and workflows for the agents, deploying them alongside human resources to optimize project outcomes from sale to delivery.

The keystone of this new model is the orchestration brain, akin to a control tower for the hybrid human-AI agent workforce. It’s a system built to manage an elastic supply of resources, instantly scaling delivery by pairing consultants with digital agents. Instead of scrambling with spreadsheets, staffing becomes a real-time, AI-driven allocation based on skills, availability, and project needs.

The combination creates a unified platform that gives the orchestration engine the context it needs for smarter, faster decision-making across the entire project lifecycle.

For executives, the impact is direct. Now empowered to overcome human capacity limits, PSOs can expand pipeline capture from a mere 10–20% to as high as 70–90%. This growth is also more profitable, as margins improve when lower-value work is offloaded to digital labor, allowing people to focus on high-value delivery. Furthermore, project timelines are accelerated, with 24/7 AI capacity shortening schedules and speeding time-to-value.

Crucially, this speed and efficiency do not come at the expense of quality; human oversight remains embedded in every engagement, ensuring client trust is maintained through strong governance.

Preparing your organization for autonomous PSA

Adapting to Autonomous Professional Services requires leadership and foresight. For organizations ready to start, the journey begins with three key steps:

Re-architect your workforce model. The traditional pyramid workforce hierarchy is shifting to a diamond structure with AI agents handling the base of repeatable work. This will create new roles like orchestration analysts and agent supervisors to manage this blended workforce. Your first move is to audit your delivery processes and identify the high-volume, low-complexity tasks primed for this new digital workforce.

Invest in a native orchestration engine. An autonomous system needs a central brain. This is your PSA solution, and it must be native to your CRM platform to access real-time data across sales, service, and finance. If your project, resource, and financial data live in different systems, your priority is to unify them on a single platform to create the foundation for intelligent decision-making.

Experiment, then scale. Don't try to transform everything at once. Start by automating a single, high-friction process, like project creation from a closed-won opportunity or initial budget drafting. Proving value on a small scale builds the business case and the operational muscle for a systematic expansion across your entire services lifecycle.

Model behind the trillion-dollar ppportunity

Our analysis from over 2000 global professional services organizations indicates that firms today leave most of their pipeline untouched. With human capacity alone, they typically capture only 10–20% of qualified demand. By blending digital labor into the mix, that capacity can rise to 70–90%. The difference—what we call ΔR—is massive. For a large professional services organization (PSO) with a $6B pipeline, that shift alone unlocks about $3.6B in incremental revenue.

And that is just the starting point. Once you add amplifiers like faster delivery (acceleration), lower delivery cost (margin gains), and access to niche expertise (skill-gap coverage), the impact multiplies. In our model, those amplifiers nearly triple the base gain, raising the total opport…

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🔗 Sumber: venturebeat.com

📌 MAROKO133 Hot ai: Myth to motion: How Easter Islanders moved their towering ston

A new study confirms the iconic moai statues of Rapa Nui “walked” to their final locations in Easter Island, Chile. 

The team from Binghamton University and the University of Arizona used a combination of physics, 3D modeling, and on-the-ground experiments to test this theory. 

It challenges earlier ideas that the statues were moved lying down.

The ancient people of Rapa Nui likely used ropes to rock the giant statues in an upright, zig-zag motion along specially designed, concave roads. 

This method is said to be both energy-efficient and relatively fast once the motion is started.

“It shows that the Rapa Nui people were incredibly smart. They figured this out,” said Carl Lipo, Professor of Anthropology at Binghamton, and study co-author.

Moai statue design

The moai statues are massive megaliths, with roughly 1,000 of them built by the Rapa Nui people between roughly 1400 and 1650 CE. 

Nearly all of these enormous statues (about 95%) were carved from volcanic tuff sourced from the Rano Raraku quarry. PopSci reported that these statues measure “130,000 pounds” and are 32 feet high.

It was a long puzzle of how these ancient people moved the massive moai statues over 11 miles of hilly terrain without advanced gear. However, the new study has finally solved this problem.

The research team examined the moai’s unique design to confirm their theory.

First, they created high-resolution 3D models that revealed distinctive features like wide, D-shaped bases and a forward lean. It was hypothesized that these structures were intentionally designed to facilitate a rocking, zig-zagging “walking” motion.

Then, to test this, the team built a 4.35-ton replica moai with this forward-leaning design. 

Interestingly, the transport method was successfully demonstrated by moving the statue 100 meters in just 40 minutes with only 18 people. It showcased much improvement in efficiency over prior vertical moving attempts.

“The physics makes sense,” said Lipo.

“What we saw experimentally actually works. And as it gets bigger, it still works. All the attributes that we see about moving gigantic ones only get more and more consistent the bigger and bigger they get, because it becomes the only way you could move it,” Lipo explained. 

Ancient road features

The unique design of Rapa Nui’s ancient roads strongly supports the walking theory.

These roads are 4.5 meters wide and display a concave cross-section, which would have made them perfectly suited for stabilizing the upright, rocking moai during transport.

Evidence of parallel and overlapping roads indicates the Rapa Nui people consistently cleared a path and worked on the road in sequences as they moved the statues forward.

“What they are probably doing is clearing a path, moving it, clearing another, clearing it further, and moving it right in certain sequences. So they’re spending a lot of time on the road part,” Lipo noted. 

The results show the incredibly smart people of Rapa Nui pulled off a monumental engineering feat, making the most of their limited resources.

“They figured this out,” said Lipo. “They’re doing it the way that’s consistent with the resources they have. So it really gives honor to those people, saying, look at what they were able to achieve, and we have a lot to learn from them in these principles.”

The team concluded that the “walking” theory is the only explanation that fully accounts for all the evidence regarding how the moai were moved.

The study was published in the Journal of Archaeological Science.

🔗 Sumber: interestingengineering.com