MAROKO133 Update ai: Listen Labs raises $69M after viral billboard hiring stunt to scale A

📌 MAROKO133 Eksklusif ai: Listen Labs raises $69M after viral billboard hiring stu

Alfred Wahlforss was running out of options. His startup, Listen Labs, needed to hire over 100 engineers, but competing against Mark Zuckerberg's $100 million offers seemed impossible. So he spent $5,000 — a fifth of his marketing budget — on a billboard in San Francisco displaying what looked like gibberish: five strings of random numbers.

The numbers were actually AI tokens. Decoded, they led to a coding challenge: build an algorithm to act as a digital bouncer at Berghain, the Berlin nightclub famous for rejecting nearly everyone at the door. Within days, thousands attempted the puzzle. 430 cracked it. Some got hired. The winner flew to Berlin, all expenses paid.

That unconventional approach has now attracted $69 million in Series B funding, led by Ribbit Capital with participation from Evantic and existing investors Sequoia Capital, Conviction, and Pear VC. The round values Listen Labs at $500 million and brings its total capital to $100 million. In nine months since launch, the company has grown annualized revenue by 15x to eight figures and conducted over one million AI-powered interviews.

"When you obsess over customers, everything else follows," Wahlforss said in an interview with VentureBeat. "Teams that use Listen bring the customer into every decision, from marketing to product, and when the customer is delighted, everyone is."

Why traditional market research is broken, and what Listen Labs is building to fix it

Listen's AI researcher finds participants, conducts in-depth interviews, and delivers actionable insights in hours, not weeks. The platform replaces the traditional choice between quantitative surveys — which provide statistical precision but miss nuance—and qualitative interviews, which deliver depth but cannot scale.

Wahlforss explained the limitation of existing approaches: "Essentially surveys give you false precision because people end up answering the same question… You can't get the outliers. People are actually not honest on surveys." The alternative, one-on-one human interviews, "gives you a lot of depth. You can ask follow up questions. You can kind of double check if they actually know what they're talking about. And the problem is you can't scale that."

The platform works in four steps: users create a study with AI assistance, Listen recruits participants from its global network of 30 million people, an AI moderator conducts in-depth interviews with follow-up questions, and results are packaged into executive-ready reports including key themes, highlight reels, and slide decks.

What distinguishes Listen's approach is its use of open-ended video conversations rather than multiple-choice forms. "In a survey, you can kind of guess what you should answer, and you have four options," Wahlforss said. "Oh, they probably want me to buy high income. Let me click on that button versus an open ended response. It just generates much more honesty."

The dirty secret of the $140 billion market research industry: rampant fraud

Listen finds and qualifies the right participants in its global network of 30 million people. But building that panel required confronting what Wahlforss called "one of the most shocking things that we've learned when we entered this industry"—rampant fraud.

"Essentially, there's a financial transaction involved, which means there will be bad players," he explained. "We actually had some of the largest companies, some of them have billions in revenue, send us people who claim to be kind of enterprise buyers to our platform and our system immediately detected, like, fraud, fraud, fraud, fraud, fraud."

The company built what it calls a "quality guard" that cross-references LinkedIn profiles with video responses to verify identity, checks consistency across how participants answer questions, and flags suspicious patterns. The result, according to Wahlforss: "People talk three times more. They're much more honest when they talk about sensitive topics like politics and mental health."

Emeritus, an online education company that uses Listen, reported that approximately 20% of survey responses previously fell into the fraudulent or low-quality category. With Listen, they reduced this to almost zero. "We did not have to replace any responses because of fraud or gibberish information," said Gabrielli Tiburi, Assistant Manager of Customer Insights at Emeritus.

How Microsoft, Sweetgreen, and Chubbies are using AI interviews to build better products

The speed advantage has proven central to Listen's pitch. Traditional customer research at Microsoft could take four to six weeks to generate insights. "By the time we get to them, either the decision has been made or we lose out on the opportunity to actually influence it," said Romani Patel, Senior Research Manager at Microsoft.

With Listen, Microsoft can now get insights in days, and in many cases, within hours.

The platform has already powered several high-profile initiatives. Microsoft used Listen Labs to collect global customer stories for its 50th anniversary celebration. "We wanted users to share how Copilot is empowering them to bring their best self forward," Patel said, "and we were able to collect those user video stories within a day." Traditionally, that kind of work would have taken six to eight weeks.

Simple Modern, an Oklahoma-based drinkware company, used Listen to test a new product concept. The process took about an hour to write questions, an hour to launch the study, and 2.5 hours to receive feedback from 120 people across the country. "We went from 'Should we even have this product?' to 'How should we launch it?'" said Chris Hoyle, the company's Chief Marketing Officer.

Chubbies, the shorts brand, achieved a 24x increase in youth research participation—growing from 5 to 120 participants — by using Listen to overcome the scheduling challenges of traditional focus groups with children. "There's school, sports, dinner, and homework," explained Lauren Neville, Director of Insights and Innovation. "I had to find a way to hear from them that fit into their schedules."

The company also discovered product issues through AI interviews that might have gone undetected otherwise. Wahlforss described how the AI "through conversations, realized there were like issues with the the kids short line, and decided to, like, interview hundreds of kids. And I understand that there were issues in the liner of the shorts and that they were, like, scratchy, quote, unquote, according to the people interviewed." The redesigned product became "a blockbuster hit."

The Jevons paradox explains why cheaper research creates more demand, not less

Listen Labs is entering a massive but fragmented market. Wahlforss cited research from Andreessen Horowitz estimating the market research ind…

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🔗 Sumber: venturebeat.com

📌 MAROKO133 Breaking ai: Salesforce rolls out new Slackbot AI agent as it battles

Salesforce on Tuesday launched an entirely rebuilt version of Slackbot, the company's workplace assistant, transforming it from a simple notification tool into what executives describe as a fully powered AI agent capable of searching enterprise data, drafting documents, and taking action on behalf of employees.

The new Slackbot, now generally available to Business+ and Enterprise+ customers, is Salesforce's most aggressive move yet to position Slack at the center of the emerging "agentic AI" movement — where software agents work alongside humans to complete complex tasks. The launch comes as Salesforce attempts to convince investors that artificial intelligence will bolster its products rather than render them obsolete.

"Slackbot isn't just another copilot or AI assistant," said Parker Harris, Salesforce co-founder and Slack's chief technology officer, in an exclusive interview with Salesforce. "It's the front door to the agentic enterprise, powered by Salesforce."

From tricycle to Porsche: Salesforce rebuilt Slackbot from the ground up

Harris was blunt about what distinguishes the new Slackbot from its predecessor: "The old Slackbot was, you know, a little tricycle, and the new Slackbot is like, you know, a Porsche."

The original Slackbot, which has existed since Slack's early days, performed basic algorithmic tasks — reminding users to add colleagues to documents, suggesting channel archives, and delivering simple notifications. The new version runs on an entirely different architecture built around a large language model and sophisticated search capabilities that can access Salesforce records, Google Drive files, calendar data, and years of Slack conversations.

"It's two different things," Harris explained. "The old Slackbot was algorithmic and fairly simple. The new Slackbot is brand new — it's based around an LLM and a very robust search engine, and connections to third-party search engines, third-party enterprise data."

Salesforce chose to retain the Slackbot brand despite the fundamental technical overhaul. "People know what Slackbot is, and so we wanted to carry that forward," Harris said.

Why Anthropic's Claude powers the new Slackbot — and which AI models could come next

The new Slackbot runs on Claude, Anthropic's large language model, a choice driven partly by compliance requirements. Slack's commercial service operates under FedRAMP Moderate certification to serve U.S. federal government customers, and Harris said Anthropic was "the only provider that could give us a compliant LLM" when Slack began building the new system.

But that exclusivity won't last. "We are, this year, going to support additional providers," Harris said. "We have a great relationship with Google. Gemini is incredible — performance is great, cost is great. So we're going to use Gemini for some things." He added that OpenAI remains a possibility as well.

Harris echoed Salesforce CEO Marc Benioff's view that large language models are becoming commoditized: "You've heard Marc talk about LLMs are commodities, that they're democratized. I call them CPUs."

On the sensitive question of training data, Harris was unequivocal: Salesforce does not train any models on customer data. "Models don't have any sort of security," he explained. "If we trained it on some confidential conversation that you and I have, I don't want Carolyn to know — if I train it into the LLM, there is no way for me to say you get to see the answer, but Carolyn doesn't."

Inside Salesforce's internal experiment: 80,000 employees tested Slackbot with striking results

Salesforce has been testing the new Slackbot internally for months, rolling it out to all 80,000 employees. According to Ryan Gavin, Slack's chief marketing officer, the results have been striking: "It's the fastest adopted product in Salesforce history."

Internal data shows that two-thirds of Salesforce employees have tried the new Slackbot, with 80% of those users continuing to use it regularly. Internal satisfaction rates reached 96% — the highest for any AI feature Slack has shipped. Employees report saving between two and 20 hours per week.

The adoption happened largely organically. "I think it was about five days, and a Canvas was developed by our employees called 'The Most Stealable Slackbot Prompts,'" Gavin said. "People just started adding to it organically. I think it's up to 250-plus prompts that are in this Canvas right now."

Kate Crotty, a principal UX researcher at Salesforce, found that 73% of internal adoption was driven by social sharing rather than top-down mandates. "Everybody is there to help each other learn and communicate hacks," she said.

How Slackbot transforms scattered enterprise data into executive-ready insights

During a product demonstration, Amy Bauer, Slack's product experience designer, showed how Slackbot can synthesize information across multiple sources. In one example, she asked Slackbot to analyze customer feedback from a pilot program, upload an image of a usage dashboard, and have Slackbot correlate the qualitative and quantitative data.

"This is where Slackbot really earns its keep for me," Bauer explained. "What it's doing is not just simply reading the image — it's actually looking at the image and comparing it to the insight it just generated for me."

Slackbot can then query Salesforce to find enterprise accounts with open deals that might be good candidates for early access, creating what Bauer called "a really great justification and plan to move forward." Finally, it can synthesize all that information into a Canvas — Slack's collaborative document format — and find calendar availability among stakeholders to schedule a review meeting.

"Up until this point, we have been working in a one-to-one capacity with Slackbot," Bauer said. "But one of the benefits that I can do now is take this insight and have it generate this into a Canvas, a shared workspace where I can iterate on it, refine it with Slackbot, or share it out with my team."

Rob Seaman, Slack's chief product officer, said the Canvas creation demonstrates where the product is heading: "This is making a tool call internally to Slack Canvas to actually write, effectively, a shared document. But it signals where we're going with Slackbot — we're eventually going to be adding in additional third-party tool calls."

MrBeast's company became a Slackbot guinea pig—and employees say they're saving 90 minutes a day

Among Salesforce's pilot customers is Beast Industries, the parent company of YouTube star MrBeast. Luis Madrigal, the company's chief information officer, joined the launch announcement to describe his experience.

"As somebody who has rolled out enterprise technologies for over two decades now, this was practically one of the easiest," Madrigal …

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🔗 Sumber: venturebeat.com